═══════════════════════════════════════════════════════════════ DISCOVERY WAYPOINT — CONCEPT CARD Concept cards | 75–120 min | 4–12 people | Difficulty: Moderate discoverywaypoint.com/techniques/concept-poster-concept-cards ═══════════════════════════════════════════════════════════════ BEFORE YOU START Project / initiative: ___________________________________ Date: _______________ Facilitator: _____________________ Ideas to develop: ______________________________________ Decision these cards will inform: _______________________ Rule: One concept per card. Same structure on every card. Keep each card to one page for fair comparison. ⚠ No implementation specs at this stage. A concept card is a narrative — not a requirements doc. ─────────────────────────────────────────────────────────────── CONCEPT CARD — duplicate for each concept [15–60 min] ─────────────────────────────────────────────────────────────── CONCEPT NAME: __________________________________________ WHO IS THIS FOR? Target user: __________________________________________ Their core job / goal: ________________________________ Their biggest pain today: _____________________________ WHAT DOES THIS DO? Core idea (1–2 sentences): ____________________________ ______________________________________________________ Key moment: __________________________________________ WHY DOES IT MATTER? Pain relieved: ________________________________________ Gain created: _________________________________________ Evidence it's needed: _________________________________ KEY ASSUMPTIONS We assume users will: _________________________________ We assume we can: _____________________________________ Biggest risk: _________________________________________ HOW WOULD WE KNOW IT WORKS? Success signal: _______________________________________ First thing to test: __________________________________ SKETCH / VISUAL ┌──────────────────────────────────────────────────────┐ │ [draw or paste here] │ └──────────────────────────────────────────────────────┘ ─────────────────────────────────────────────────────────────── GALLERY WALKTHROUGH [60–90 min] ─────────────────────────────────────────────────────────────── Post all cards. Each team: 3 minutes to present. Feedback stickies: "I like..." / "I wonder..." / "What if..." ─────────────────────────────────────────────────────────────── SELECTION [90–120 min] ─────────────────────────────────────────────────────────────── 3 votes each. Vote on what you'd most want tested with real users. Concept | Votes | Top feedback theme _________________________ | ___ | ___________________ _________________________ | ___ | ___________________ _________________________ | ___ | ___________________ Selected for next step: 1. ______________________________________________________ 2. ______________________________________________________ ⚠ Select on problem–solution fit, not visual polish. ─────────────────────────────────────────────────────────────── QUALITY CHECK ─────────────────────────────────────────────────────────────── ☐ All cards use the same structure ☐ Key assumptions are explicit on every card ☐ Selection was based on fit, not polish ☐ Selected concepts have a named next test and owner ─────────────────────────────────────────────────────────────── NEXT STEPS ─────────────────────────────────────────────────────────────── Action | Owner | Date ______________________________ | ___________ | ______ ______________________________ | ___________ | ______ Full facilitation guide: discoverywaypoint.com/techniques/concept-poster-concept-cards Discovery Waypoint — discoverywaypoint.com