═══════════════════════════════════════════════════════════════ DISCOVERY WAYPOINT — EXPERIENCE PRINCIPLES WORKSHOP Experience principles | 90–120 min | 6–14 people | Difficulty: Moderate discoverywaypoint.com/techniques/experience-principles-workshop ═══════════════════════════════════════════════════════════════ BEFORE YOU START Product / service: ______________________________________ Date: _______________ Facilitator: _____________________ Why we need principles now: ____________________________ Decision these principles will guide: ___________________ Target: 4–6 principles. Fewer is stronger. ⚠ Principles are only useful if they change decisions. "Be human" and "Be consistent" are not principles — they're platitudes. ─────────────────────────────────────────────────────────────── STEP 1 — CONTEXT + EVIDENCE [0–20 min] ─────────────────────────────────────────────────────────────── Top 3 customer insight themes driving this: 1. _______________________________________________________ 2. _______________________________________________________ 3. _______________________________________________________ Top 3 business or strategic drivers: 1. _______________________________________________________ 2. _______________________________________________________ 3. _______________________________________________________ Where do teams currently make inconsistent decisions? __________________________________________________________ ─────────────────────────────────────────────────────────────── STEP 2 — DRAFT PRINCIPLE CANDIDATES [20–65 min] ─────────────────────────────────────────────────────────────── Strong principle format: "[Verb phrase that guides behavior], because [reason rooted in evidence]" Example: "Show the math, not just the answer — because users distrust conclusions without evidence" Draft candidates (shoot for 8–10, then cut to 4–6): Draft 1: ________________________________________________ Rationale: ______________________________________________ Draft 2: ________________________________________________ Rationale: ______________________________________________ Draft 3: ________________________________________________ Rationale: ______________________________________________ Draft 4: ________________________________________________ Rationale: ______________________________________________ Draft 5: ________________________________________________ Rationale: ______________________________________________ Draft 6: ________________________________________________ Rationale: ______________________________________________ Draft 7: ________________________________________________ Rationale: ______________________________________________ Draft 8: ________________________________________________ Rationale: ______________________________________________ ─────────────────────────────────────────────────────────────── STEP 3 — STRESS-TEST WITH SCENARIOS [65–95 min] ─────────────────────────────────────────────────────────────── Apply each candidate to a real recent decision. Would it have helped? Scenario 1: ____________________________________________ Which principle would have changed the outcome? _________ How? ___________________________________________________ Scenario 2: ____________________________________________ Which principle would have changed the outcome? _________ How? ___________________________________________________ Scenario 3: ____________________________________________ Which principle would have changed the outcome? _________ How? ___________________________________________________ Principles that didn't help in any scenario → consider cutting. ─────────────────────────────────────────────────────────────── STEP 4 — FINALIZE + GOVERNANCE [95–120 min] ─────────────────────────────────────────────────────────────── Final principles (4–6 max): 1. ______________________________________________________ 2. ______________________________________________________ 3. ______________________________________________________ 4. ______________________________________________________ 5. ______________________________________________________ Governance: Who owns these principles? _____________________________ How will we share them? ________________________________ When do we review them? ________________________________ ─────────────────────────────────────────────────────────────── QUALITY CHECK ─────────────────────────────────────────────────────────────── ☐ Each principle contains a verb (actionable behavior) ☐ Each principle is specific enough to settle a disagreement ☐ All principles survived the scenario stress-test ☐ A named owner is assigned for rollout ☐ No more than 6 principles (more = ignored) ─────────────────────────────────────────────────────────────── NEXT STEPS ─────────────────────────────────────────────────────────────── Action | Owner | Date ______________________________ | ___________ | ______ ______________________________ | ___________ | ______ Full facilitation guide: discoverywaypoint.com/techniques/experience-principles-workshop Discovery Waypoint — discoverywaypoint.com