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DISCOVERY WAYPOINT — STAKEHOLDER MAPPING
Stakeholder influence map | 60–90 min | 4–12 people | Difficulty: Low
discoverywaypoint.com/techniques/stakeholder-mapping
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BEFORE YOU START
  Decision this map must support: ________________________
  _________________________________________________________
  Date: _______________  Facilitator: _____________________
  Timeline for action: ___________________________________

  Rule: Map roles before names to reduce bias.
  Start with functions and teams — then add individuals.

───────────────────────────────────────────────────────────────
STAKEHOLDER CAPTURE  [0–35 min]
───────────────────────────────────────────────────────────────
List all stakeholder groups. Silently — then share.

  Role / team: _________________________  Internal / External: ___
  Role / team: _________________________  Internal / External: ___
  Role / team: _________________________  Internal / External: ___
  Role / team: _________________________  Internal / External: ___
  Role / team: _________________________  Internal / External: ___
  Role / team: _________________________  Internal / External: ___
  Role / team: _________________________  Internal / External: ___
  Role / team: _________________________  Internal / External: ___

  ⚠ Ask: "Who has veto power that isn't on this list?"
    Informal influencers are often missing. Add them.

───────────────────────────────────────────────────────────────
2×2 CANVAS — Place stakeholders by influence + support  [35–60 min]
───────────────────────────────────────────────────────────────

                    HIGH INFLUENCE
                          │
           ┌──────────────┼──────────────┐
           │              │              │
  AGAINST  │   BLOCKERS   │  CHAMPIONS   │  SUPPORTIVE
           │  Manage and  │  Activate +  │
           │   reframe    │   amplify    │
           ├──────────────┼──────────────┤
           │              │              │
           │   SKEPTICS   │  SUPPORTERS  │
           │  Watch and   │  Inform and  │
           │   convert    │   include    │
           │              │              │
           └──────────────┴──────────────┘
                    LOW INFLUENCE

  Stakeholder card format (for each person placed on the canvas):

  Name / Role: ___________________________________________
  Quadrant: Champion / Blocker / Supporter / Skeptic
  Influence score (1–5): ___  Support score (1–5): ___
  Change impact on them: _________________________________
  Key interest / concern: ________________________________

───────────────────────────────────────────────────────────────
ENGAGEMENT PLAN  [60–90 min]
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Focus first on Champions to activate and Blockers to reframe.

  Stakeholder      | Quadrant | Owner | First conversation | Date | Message angle
  ________________ | ________ | _____ | __________________ | ____ | _____________
  ________________ | ________ | _____ | __________________ | ____ | _____________
  ________________ | ________ | _____ | __________________ | ____ | _____________
  ________________ | ________ | _____ | __________________ | ____ | _____________
  ________________ | ________ | _____ | __________________ | ____ | _____________
  ________________ | ________ | _____ | __________________ | ____ | _____________

───────────────────────────────────────────────────────────────
QUALITY CHECK
───────────────────────────────────────────────────────────────
  ☐ Roles mapped before names (to reduce bias)
  ☐ Informal influencers checked for and added
  ☐ Each quadrant has at least one named owner
  ☐ Blockers have a reframe strategy, not just a label
  ☐ First conversations are scheduled with dates

Full facilitation guide: discoverywaypoint.com/techniques/stakeholder-mapping
Discovery Waypoint — discoverywaypoint.com